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Report: Apps for Kids Contain Dubious, Unsuitable Ads

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Apps aimed at very young children are a "wild west" of dubious advertising according to the author of a new study. Jenny Radesky of the University of Michigan's CS Mott Children's Hospital said the advertising was often manipulative. The researchers looked at 135 Android apps played by children, including the 96 most downloaded from the Google Play store in the "5 And Under" category. Their headline finding was that 95 percent contained at least one form of advertising. That's arguably a little misleading as this includes 42 percent of the apps featuring a commercial character such as one ... (view more)

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